Not Random, Actually.
Curious questions across culture, markets and modern life, explored with data, business thinking, pattern hunting and wit.
Latest Posts:
- Everyone Laughs at Fangirls Until the Merch Sells Out.
Fangirls get called obsessive. Brands call it loyalty. From K-pop to BookTok and beyond, discover what fandom reveals about consumer behaviour, influence and the business of belonging.
What I Write About
Culture & Media: Culture, fandoms, films, music, books and the stories that capture our attention.
Digital Life & Data: Algorithms, internet culture, technology and hidden patterns.
Markets & Money: Brands, consumer behaviour, pricing and the business behind everyday decisions.
Side Quests: Personal stories, unexpected lessons, life abroad, and everything in between.
Give me a rabbit hole!
Seen something weird, interesting or had a random 2 a.m. thought? Send me something you think deserves an unreasonable amount of investigation because somethings might not be random after all.
